Vandelay Industries Newsletter – August 14, 2019


Ben It’s a crazy week.  Back to school time.  End of summer.  Fourth quarter closing in!

Gamification?  Whats that?

Level up your health!!

There are a million apps that try to gamify portions of your life.  Healthcare is far from immune.  Here are some ideas folks are kicking around.  The intersting part of this is that these companies already KNOW how to get  your attention.   When they shift focus to  health, things are going to happen…

Back to School!

Holy cow, what a racket!

I can’t believe how much time, money, and effort is necessary to get two kids ready to go back to school!

I should have bought stock in Sharpie!  My daughter needs to have two normal, one fine, and one thick.  Of course they are only sold in four packs of anything.  Which reminded my wife of this great scene from Father of the Bride.

A New Healthcare Consumer Experience

This makes too much sense.  Never going to work.

In this article there is a line I find particularly interesting.

“Dybbs’ job is to help employers and employees better understand, navigate, and pay for healthcare by improving the UX/UI portion of their journey.”

Modern applications that will FAIL  if they don’t provide a quality user experience are a too long overlooked component of healthcare.

Thanks Debbie!!

This was shared by a client.  

The hacks are real.  This was not one of our clients, or even a Sacramento practice, but I understand Sutter is using  this as an example of  bad things happening to good people.  These hacks are real folks.  It’s  getting worse.  We are working every day to find new ways to prevent and recover.


 Vandelay Industries Newsletter – August 7, 2019


Ben, in this latest installment, we learn more about our future digital overlords, a local agency looking for a CFO, my  doorbell, and Hackers in the French Quarter.  Enjoy!

As if I need more proof

This time a triple serving of AAA in healthcare

Apple, Amazon, and Alphabet make news daily.  Here’s a dose:

Apple is hiring heavily in their healthcare department.

The opposite of Amazon making a move, their Alexa program manager leaving for a healthcare startup.  But maybe it’s just an instance of early recon and they’ll be acquiring?  

And finally, Google AI believes it can detect Liver failure a full 48 hours sooner than traditional methods. 

What commonplace healthcare practices do we use today that will be laughably ancient in just a few short years?

I bought a Nest Hello!

It’s a doorbell with a camera and  speaker

Why do you care?  Because it’s one piece of a connected home.  Alexa, Google/Nest, SimpiSafe, Apple, FitBit, and a myriad of other manufacturers are vying to get their devices in your home.  I’ve succumbed on a couple fronts, because the convenience is just  fantastic!  Will you?  Once they have significant market share, the realities of a connected home health environment will become a no brainer.  Take your pills this morning?  What did you have for breakfast?   Did you workout?  What’s your blood pressure?  How’s your blood sugar?  It’s not far off…

CPCA is hiring a CFO

Some local news!

The California Primary Care Association, an association formed, according to their site, to represent primary care physicians and patients, in particular those in under-served areas, is hiring a CFO.


Louisiana in another State of Emergency

But this one is not an Act of God 

I wonder, by the time it’s said and done, what the bill will be to address 100% of this cyber attack on the state of Louisana’s computer systems.  A state that has spent billions on replacing  infrastructure after Katrina, and now they could be compromised because of a hacker.  This is  becoming more and more common to see these HUGE breaches, and frankly it’s far more frightening to me than what the media actually pays attention to.